Two years after Jaguar’s announcement of transforming into an ultra-luxury brand, selling only electric vehicles by 2025, the automaker finally revealed some details about the plan, also known as Reimagine. Former CEO of Jaguar Land Rover, Thierry Bollore, introduced the plan, which includes phasing out all current models and replacing them with three new models at higher price points.
The first model, confirmed by Jaguar and teased on Wednesday, will be a four-door grand tourer priced at £100,000 ($124,000 in current exchange rates). It will offer more power than any previous Jaguar road vehicle and have a range of 430 miles based on the WLTP test cycle used overseas. Even on the stricter EPA cycle, the range should still be over 300 miles. The grand tourer will be based on a specially designed EV platform named JEA (Jaguar Electric Architecture) and will make its debut in 2024 and begin deliveries the next year. Production will take place at Solihull, where the F-Pace is built, and the Range Rover family of vehicles are also made.
The other two EVs from Jaguar are anticipated to be SUVs.
Along with news of the grand tourer, Jaguar Land Rover announced a company rebrand, now known as JLR, which will serve as a “House of Brands” position for Range Rover, Discovery, Defender nameplates, and Jaguar brands, highlighting their unique characteristics and promoting accelerated deliveries of future products. JLR’s incoming CEO, Adrian Mardell, revealed the move will support that mission.
JLR also announced its EMA (Electrified Modular Architecture) platform initially planned for compact and mid-sized SUVs will be developed for fully electric use, changing their previous plans supporting internal-combustion engines. The Range Rover family’s first vehicle, based on the EMA platform, will arrive in 2025, suggesting a redesigned Range Rover Velar as the vehicle option.
JLR will also begin accepting pre-orders for an electric version of the present Range Rover set to launch in 2024, while they plan to base the electric vehicle on the MLA (Modular Longitudinal Architecture) platform also managing the gas-powered variety.
