Ford announced that the electric F-150 Lightning pickup will enter Norway, the world’s most advanced electric vehicle market, for the first time, responding to passionate consumer demand.
Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicles.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway.
“F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
Norway is Europe’s national market with the highest EV share, with 80% of new car sales being electric vehicles.
Last year, Ford announced it aimed to achieve zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint by 2035.
Earlier this year, Ford announced it would nearly double production capacity of F-150 Lightning to 150,000 vehicles per year.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e.
The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and in limited numbers at Ford-authorized dealerships across more than 70 specialized Ford EV dealers in Norway. Deliveries will start next year.
