Ferrari has the opportunity to attract a younger fanbase through a new licensing deal with Playmobil, a popular toy line that allows children of all ages to create their own miniature worlds.
Following the signing of the deal, 125 years after the birth of Enzo Ferrari, the founder of Ferrari, Playmobil has already added Ferrari’s SF90 Stradale to its list of vehicles, with more models from the Italian carmaker’s range to be included soon.
Playmobil’s range of vehicles includes popular models from various brands such as the Ford GT supercar, different generations of Porsche 911, classic models, and commercial vehicles.
Young car enthusiasts will be able to recreate their favourite racetracks or make-up their own using the SF90 Stradale or play with it in a sandpit.
The Playmobil SF90 Stradale has a realistic look and feel, including an engine cover that reveals a V-8 engine, as well as front and rear lights that function. The removable roof and windscreen allow for two Playmobil figures to be added into the car.
The Playmobil SF90 Stradale is available for around $80 and includes two Playmobil figures, golf bags, luggage, and other accessories.
